Rare Beauty Social Media Audit
Digital Marketing | 2024
For my digital marketing class at the University of Miami, I conducted a social media audit of Rare Beauty. I analyzed its presence on platforms like Instagram and TikTok, focusing on engagement, content strategy, and brand voice. The audit highlighted strengths in authentic storytelling and influencer partnerships while providing recommendations for increasing community engagement.
GMC Social Strategy Plan
Social Media Messaging and Strategy | 2023
For my Social Media Messaging and Strategy class during junior year, I created a content calendar as part of a social strategy plan for GMC. It outlined platform-specific posts, campaign timelines, and engagement strategies to align with brand objectives. The calendar included a mix of promotional, educational, and interactive content to drive audience engagement and brand awareness.